After Covid closed jewellery biz, Bengaluru woman builds Rs 20-lakh bindi brand
Why This Matters
Key context: Meghna Khanna, an entrepreneur, closed her handcrafted jewelry business, Levitate, due to the Covid-19 pandemic. After a conversation about bindis, she launched The Bindi Project in December 2022. The brand creates handcrafted, reusable bindis, and achieved annual revenues of Rs 20 lakh by FY25. Bollywood stylists have recognized the brand, increasing its visibility through celebrity endorsements. This development from timesofindia.indiatimes.com highlights ongoing changes in the sector.
Meghna Khanna, an entrepreneur, closed her handcrafted jewelry business, Levitate, due to the Covid-19 pandemic. After a conversation about bindis, she launched The Bindi Project in December 2022. The brand creates handcrafted, reusable bindis, and achieved annual revenues of Rs 20 lakh by FY25. Bollywood stylists have recognized the brand, increasing its visibility through celebrity endorsements.
Curation & Context
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