Labour overtakes Reform in voter poll for first time since March 2025

Why This Matters

Key context: <p>Labour up four points to 28% while Reform falls to 24% as Andy Burnham apparently wins favour for cost of living focus</p><ul><li><p><a href="https://www.theguardian.com/politics/live/2026/jul/27/andy-burnham-social-care-politics-live-latest-news-defence-nhs-reform-uk-tories-updates">UK politics live – latest updates</a></p></li></ul><p>Labour has overtaken Reform UK in a voter intention poll for the first time in more than a year as Andy Burnham benefits from the momentum built in his first week as prime minister.</p><p>Reform and its leader, Nigel Farage, have had weeks of negative headlines concerning <a href="https://www.theguardian.com/politics/2026/jul/15/farage-said-he-would-need-a-million-a-year-to-stand-as-mp-in-2024">undeclared gifts</a> and donations, an adviser who is a <a href="https://www.theguardian.com/politics/2026/jul/19/nigel-farage-admits-george-cottrell-paid-for-filming-and-let-him-use-his-home">convicted fraudster</a> and a <a href="https://www.theguardian.com/politics/2026/jul/11/its-wizard-of-oz-stuff-clacton-voters-divided-over-farage-byelection">byelection that has descended into farce</a>.</p> <a href="https://www.theguardian.com/politics/2026/jul/27/labour-overtakes-reform-in-voter-poll-andy-burnham">Continue reading...</a> This development from The Guardian highlights ongoing changes in the sector.