Nike’s empire under threat: $230 billion wiped off its value as sporting stars defect and new rivals gain ground
Why This Matters
Key context: <p>The world’s biggest sportswear company is battling falling sales, fierce competition from On and Hoka, and the loss of high-profile ambassadors including Kylian Mbappé and Lamine Yamal, as chief executive Elliott Hill attempts to restore its former dominance</p> <p>The post <a href="https://en.protothema.gr/2026/10/27/nikes-empire-under-threat-230-billion-wiped-off-its-value-as-sporting-stars-defect-and-new-rivals-gain-ground/">Nike’s empire under threat: $230 billion wiped off its value as sporting stars defect and new rivals gain ground</a> appeared first on <a href="https://en.protothema.gr">ProtoThema English</a>.</p> This development from en.protothema.gr highlights ongoing changes in the sector.
The world’s biggest sportswear company is battling falling sales, fierce competition from On and Hoka, and the loss of high-profile ambassadors including Kylian Mbappé and Lamine Yamal, as chief executive Elliott Hill attempts to restore its former dominance The post Nike’s empire under threat: $230 billion wiped off its value as sporting stars defect and new rivals gain ground appeared first on ProtoThema English.
Curation & Context
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