Pertamina Patra Niaga lestarikan warisan kuliner nusantara lewat BGCC

Why This Matters

Pertamina Patra Niaga, a subsidiary of Indonesia's state-owned oil and gas giant, is leveraging a cooking competition to both promote its Bright Gas product and contribute to the preservation of national culinary heritage. This initiative demonstrates a strategic corporate social responsibility effort, aiming to enhance brand image and foster public goodwill by linking a commercial product to cultural identity.