BTS boycott Grammys after introduction of new Asian pop prize
Why This Matters
Key context: <p>K-pop superstars will not submit Arirang album or its songs for 2027 ceremony</p><p>BTS, the biggest pop act in east Asia, have withdrawn themselves from the 2027 Grammy awards, intimating that their decision is due to the addition of a new award for best Asian pop music performance.</p><p>Writing on Instagram, each of the South Korean group’s seven members said: “We have decided not to enter the Grammys this year. I hope that music can be heard and loved for what it is, rather than being divided by region or language.”</p> <a href="https://www.theguardian.com/music/2026/jul/29/bts-withdraw-grammys-asian-pop-category">Continue reading...</a> This development from The Guardian highlights ongoing changes in the sector.
K-pop superstars will not submit Arirang album or its songs for 2027 ceremonyBTS, the biggest pop act in east Asia, have withdrawn themselves from the 2027 Grammy awards, intimating that their decision is due to the addition of a new award for best Asian pop music performance.Writing on Instagram, each of the South Korean group’s seven members said: “We have decided not to enter the Grammys this year. I hope that music can be heard and loved for what it is, rather than being divided by region or language.” Continue reading...
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