Could the World Cup be back in the US as soon as 2038? Absolutely
Why This Matters
Key context: <p>Explosion in ticketing and hospitality revenue goes along with a Fifa desire to recoup lost TV income in future deals</p><p>As is often the case, it has been left to Donald Trump to say the quiet bit out loud. “We have to do this again and we have to do it while I’m around, you hear that Gianni?” the US president told Fox News in an interview broadcast in the buildup to the World Cup final.</p><p>An American bid for the 2038 World Cup has been the talk of the hotel lobbies populated by administrators from around the world over the past month, who have watched this country’s seemingly limitless appetite for major events and willingness to pay whatever it takes to attend them.</p> <a href="https://www.theguardian.com/football/2026/jul/21/world-cup-back-usa-2038-donald-trump-fifa-football">Continue reading...</a> This development from The Guardian highlights ongoing changes in the sector.
Explosion in ticketing and hospitality revenue goes along with a Fifa desire to recoup lost TV income in future dealsAs is often the case, it has been left to Donald Trump to say the quiet bit out loud. “We have to do this again and we have to do it while I’m around, you hear that Gianni?” the US president told Fox News in an interview broadcast in the buildup to the World Cup final.An American bid for the 2038 World Cup has been the talk of the hotel lobbies populated by administrators from around the world over the past month, who have watched this country’s seemingly limitless appetite for major events and willingness to pay whatever it takes to attend them. Continue reading...
Curation & Context
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