Ali G: Who Iz I? trailer reveals return of Sacha Baron Cohen’s prank-playing rudeboy
Why This Matters
Key context: <p>Comedian returns in new film, adding a retired US general to a list of pranked celebrities that include Buzz Aldrin and Donald Trump</p><p>The first full trailer for Ali G: Who Iz I? has been released online, revealing some of the escapades and pranks – and their victims – that will appear in the second feature-length comedy starring the academically challenged west Staines rudeboy character created and played by Sacha Baron Cohen.</p><p>Sporting new dreadlocks but still wearing the clothing that was favoured by young white Britons copying US hip-hop and Black streetwear fashions in the 00s, Ali is back to contend with the issues of the day – as well as the pregnancy of his long-term girlfriend, Julie. In the 20 years since the character has been away, he says that “the world went to crap: there was Covid, wars and Ed Sheeran”.</p> <a href="https://www.theguardian.com/film/2026/aug/25/ali-g-who-iz-i-trailer-return-sacha-baron-cohen-prank-playing-rudeboy">Continue reading...</a> This development from The Guardian highlights ongoing changes in the sector.
Comedian returns in new film, adding a retired US general to a list of pranked celebrities that include Buzz Aldrin and Donald TrumpThe first full trailer for Ali G: Who Iz I? has been released online, revealing some of the escapades and pranks – and their victims – that will appear in the second feature-length comedy starring the academically challenged west Staines rudeboy character created and played by Sacha Baron Cohen.Sporting new dreadlocks but still wearing the clothing that was favoured by young white Britons copying US hip-hop and Black streetwear fashions in the 00s, Ali is back to contend with the issues of the day – as well as the pregnancy of his long-term girlfriend, Julie. In the 20 years since the character has been away, he says that “the world went to crap: there was Covid, wars and Ed Sheeran”. Continue reading...
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