‘Unlike anything we’ve experienced’: fans swarm San Francisco for BTS star’s art exhibition
Why This Matters
Key context: <p>K-pop star RM gave a boost to the previously struggling SFMOMA with an exhibition of over 100 pieces from his collection</p><p>Two years ago, RM of the wildly popular K-pop boyband <a href="https://www.theguardian.com/music/bts">BTS</a> was serving as a soldier in the South Korean military when he received an offer from América Castillo, a museum curator in San Francisco: would he consider an exhibition of his private art collection?</p><p>“I loved it,” said RM (real name: Kim Namjoon) at the media preview of<a href="https://www.sfmoma.org/exhibition/rm-x-sfmoma/?gclsrc=aw.ds&gad_source=1&gad_campaignid=24132294706&gbraid=0AAAAACzvO2aUHoEk7yL4MLd6LR6Q-_rsL&gclid=Cj0KCQjw8ofWBhCHARIsANBj4LuiPVyAGx3GJ1zONcsFBHa_7KdyopgWqM0D8tnoXHtgPo6OkRwojTIaAoaWEALw_wcB"> RM x SFMOMA: Between You and Me</a>, a new exhibition that opened in San Francisco earlier this month and is co-curated by SFMOMA’s Castillo and Hyoeun Kim. “There aren’t many things that show a person more honestly than a collection they’ve built over a long period of time.”</p> <a href="https://www.theguardian.com/artanddesign/2026/oct/24/rm-bts-sfmoma-exhibition">Continue reading...</a> This development from The Guardian highlights ongoing changes in the sector.
K-pop star RM gave a boost to the previously struggling SFMOMA with an exhibition of over 100 pieces from his collectionTwo years ago, RM of the wildly popular K-pop boyband BTS was serving as a soldier in the South Korean military when he received an offer from América Castillo, a museum curator in San Francisco: would he consider an exhibition of his private art collection?“I loved it,” said RM (real name: Kim Namjoon) at the media preview of RM x SFMOMA: Between You and Me, a new exhibition that opened in San Francisco earlier this month and is co-curated by SFMOMA’s Castillo and Hyoeun Kim. “There aren’t many things that show a person more honestly than a collection they’ve built over a long period of time.” Continue reading...
Curation & Context
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